CRM and Acquisition Manager

Description de l'offre :

We are looking for a talented CRM Manager who will drive our lead management and data strategy. Our CRM Manager will ensure database growth and optimize our data quality using our CRM Platform Hubspot. We are in a transforming market so things change quickly, and you should be ready to move at the same pace. The role requires superior project management and organization skills, as well as deep database management expertise.

Key responsibilities:

1
Data Management and Activation

Manage marketing database health, accuracy, and synchronization with other databasesRegularly update and clean customers’ data to ensure accuracy and completenessPlanning and control implementation of data acquisition through all touch points.Establish legally compliant processes, including the definition of internal guidelines and benchmarks for CRM & 1st-party data acquisition.Implement and lead automated campaigns and workflows in Hubspot.Manage data activation through lead acquisition campaign including email personalization and segmentation.

Manage marketing database health, accuracy, and synchronization with other databases

Regularly update and clean customers’ data to ensure accuracy and completeness

Planning and control implementation of data acquisition through all touch points.

Establish legally compliant processes, including the definition of internal guidelines and benchmarks for CRM & 1st-party data acquisition.

Implement and lead automated campaigns and workflows in Hubspot.

Manage data activation through lead acquisition campaign including email personalization and segmentation.

2
Campaign and Lead Management

Create a Lead Management Strategy through our client journey (communication, landing pages, retention, etc.) including client scoring and reactivation.External Database integration from partnership or advertising campaigns.Manage chat experience with our tools (bots) and agencies.

Create a Lead Management Strategy through our client journey (communication, landing pages, retention, etc.) including client scoring and reactivation.

External Database integration from partnership or advertising campaigns.

Manage chat experience with our tools (bots) and agencies.

3 – Advertising

Lead the advertising strategy for client acquisition and brand promotion.Create messages and visuals to ensure campaign performance through all touchpoints.Negotiate, plan, and book paid campaigns.

Lead the advertising strategy for client acquisition and brand promotion.

Create messages and visuals to ensure campaign performance through all touchpoints.

Negotiate, plan, and book paid campaigns.

The CRM Manager will also lead the coordination of the CRM agency as well as internal and external partners (u.a. IT, Data, Legal) and create reporting dashboards on key CRM metrics, such as customer retention, acquisition, and satisfaction.

The CRM Manager will report to the Digital Marketing Director, Corporate Marketing for the time being.

Diversity, Equality, and Inclusion at Harmonic

At Harmonic, we believe that building and nurturing a global

team with diverse backgrounds and voices is critical to our success. Together,

we achieve excellence through creativity and innovation,

build relationships based on integrity and mutual respect, and deliver the highest

quality in every aspect of our business for the benefit of our employees, business partners and

shareholders.

Les + Harmonic France:

Flexibilité dans l'organisation du travail.Des locaux récents et modernes.Des événements conviviaux (Hackatons, petits-déjeuners, Welcome Day, challenges entreprise…).Employee Stock Purchase Plan (achat d’actions à prix réduit d’au moins 15%).Attributions annuelles d’actions gratuites en fonction de la performance et de l’impact du poste occupé.Mutuelle complémentaire offrant de très bonnes garanties et prise en charge à 90% par l’entreprise.Des cours de sport animés tous les jours par des coachs diplômés.Carte tickets restaurant, chèques vacances.Accès à un CSE : voyages, emprunts de matériel (jeux, livres, consoles, bricolage, sono…), remboursement des activités et loisirs…Et + encore !

Flexibilité dans l'organisation du travail.

Des locaux récents et modernes.

Des événements conviviaux (Hackatons, petits-déjeuners, Welcome Day, challenges entreprise…).

Employee Stock Purchase Plan (achat d’actions à prix réduit d’au moins 15%).

Attributions annuelles d’actions gratuites en fonction de la performance et de l’impact du poste occupé.

Mutuelle complémentaire offrant de très bonnes garanties et prise en charge à 90% par l’entreprise.

Des cours de sport animés tous les jours par des coachs diplômés.

Carte tickets restaurant, chèques vacances.

Accès à un CSE : voyages, emprunts de matériel (jeux, livres, consoles, bricolage, sono…), remboursement des activités et loisirs…

Et + encore !

#LI-Hybrid

#LI-JC1